Between 1930 and 1970, the printing house Galas de México created calendars and advertising cards that became embedded in the collective unconscious of many Mexican citizens. Today, an incredible collection of these iconic calendars is on permanent exhibit at one of the headquarters of the Soumaya Museum.
In mid-20th-century Mexico, when the new year arrived, it was common for a calendar to be given away as a free gift after various purchases. These giveaways often featured idealized images of Mexico, showing its traditions, history, tourist places, or characters. As one of the first offset printing sources in the country, Galas de México was the company responsible for making many of the most memorable calendar paintings.
Nearby
Name | Since | Distance | |||
---|---|---|---|---|---|
Vía Verde Vertical Gardens | 2020 | 1.1km | site_ao | ||
Plaza Loreto | 2019 | 0.1km | site_ao | ||
Mercado Melchor Múzquiz Murals | 2019 | 0.4km | site_ao | ||
‘La Conquista de la Energia’ (‘The Conquest of Energy’) | 2019 | 1.2km | site_ao | ||
The Source of the Risco | 2018 | 0.7km | site_ao | ||
This College Library Is a Visual Masterpiece of Mosaic Art | 2018 | 0.9km | site_ao | ||
Diego Rivera and Frida Kahlo House Studio Museum | 2017 | 1.3km | site_ao | ||
Central University City Campus of the Universidad Nacional Autónoma de México (UNAM) | 2007 | 0.9km | site_whs |
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