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Bayer Cross

The Bayer Cross in Leverkusen (in German, the sign is known as Bayer-Kreuz) is the largest illuminated advertisement sign in the world. Weighing about 300 tons (600,000 pounds), nothing else comes close to matching the size of this sign, which is for Bayer, the multinational pharmaceutical company headquartered in the region.

Installed in 1958, the advertisement is much different than traditional illuminated signs in that it is not part of a fixed structure. This sign consists of multiple lamps that are set on ropes spun between two masts. This design is resistant to strong winds and gives the illusion of a flying logo at night, when the masts are masked by the darkness. It takes 1,712 40-Watt bulbs to light the display.

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About the source: Atlas Obscura

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