Puerta del Sol is the beating heart of Madrid, containing several of the city’s most important symbols. There’s the King Charles III statue, the clock which marks the New Year with 12 strikes (prompting the ritual eating of the twelve grapes), and—towering over all of them like a beacon of booze—a neon advertisement for Tío Pepe sherry. “Sol de Andalucia Embotellado!” (“Andalusian sun in a bottle!” ) declares the red and green sign, next to a red-hatted wine bottle with hands on its hips.
Today, the billboard is a beloved piece of the Madrid skyline, but when its first iteration was installed in 1936, it was only one among the many advertisements filling Puerta del Sol and the city center. The sign has evolved and migrated over the years, beginning its life at the top of the old Paris Hotel (which closed in 2006). It weathered the Spanish Civil War and numerous changes in government with ease, but almost met its match in 2009, when a municipal ordinance to remove neon advertisements threatened to snuff it out entirely. Luckily, the mayor of Madrid granted the billboard, and some of its other historically significant neon compatriots, an official pardon and the right to reign in perpetuity over the square.
|Salt Street Watchmaker||2020||0.3km||site_ao|
|Love Art? Welcome to Madrid! en||1.1km||site_izi|
|Lose yourself in the Madrid of the Austrians en||0km||site_izi|
|Historic Madrid – Where Heaven Kisses Earth en||0km||site_izi|
|Urbirun Madrid – Highlights en fr||0.1km||site_izi|
|Madrid city tour de en fr it||0.9km||site_izi|
|The Well of the Miracle||2020||0.8km||site_ao|
|Relics of St. Valentine at Iglesia de San Antón||2019||0.9km||site_ao|
|Caja de las Letras||2019||0.8km||site_ao|
|Convent of the Holy Spirit Crypts||2019||0.6km||site_ao|
|The Bear and the Strawberry Tree||2019||0.1km||site_ao|
|Madrid’s Walk of Fame||2018||1.2km||site_ao|
|San Antonio de los Alemanes||2018||0.6km||site_ao|
|‘Witches’ Sabbath (The Great He-Goat)’||2018||1.1km||site_ao|
|An Archaeological Museum Inside a Madrid Subway Station||2018||0.5km||site_ao|
|The Royal Quartet at the Palace of Madrid||2017||1km||site_ao|
|The Tower of the Bones||2017||0.7km||site_ao|
|Air Crash Angel||2017||0.5km||site_ao|
|Muslim Walls of Madrid||2018||0.9km||site_ao|
About the source: Atlas Obscura
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