One of the few, and one of the first, neon ads of East Germany still hangs above the city of Leipzig. Over 650 feet of colorful glass tubes form a family happily enjoying a bowl of soup around the dinner table. Hence the sign’s local nickname, Löffelfamilie, or “Spoon Family.”
The 40-by-20-foot neon sign was an advertisement for a state-owned company called VEB Feinkost Leipzig (People-Owned Enterprise Delicatessen of Leipzig), which produced mainly canned food, vegetables, fruit, and soups.
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