Otavalo, capital of Otavalo Canton, has a population largely made up of the Otavalo indigenous group. It is located in Imbabura Province of Ecuador. According to the 2010 census, the town has 39,354 inhabitants and has an elevation of 2,532 metres (8,307 ft). It is surrounded by the peaks of Imbabura (4,630 metres (15,190 ft)), Cotacachi (4,995 metres (16,388 ft)), and Mojanda volcanoes. Mario Conejo is the current mayor of the city of Otavalo.
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